Marketing Administrative Assistant
The Marketing Administrative Assistant (MAA) program is designed to introduce students to key concepts relating to marketing functions, the management of those functions, and how each function affects other functions within the marketing domain. Students will gain an understanding of marketing from the perspective of the manufacture, marketing company, and consumer. Students will also be exposed to electronic commerce, including web site technologies, sales and marketing, as well as learn the principles and techniques of effective Internet marketing. Students will also explore the principles and techniques of effective written business communication, as well as discuss, critique, and practice business-writing strategies to produce email messages, letters, reports, and presentations, while developing critical thinking skills. Students will learn word processing skills such as document creation, editing, formatting, table creation, graphics insertion, printing and file management, intermediate formatting paragraph techniques, document and table design, graphic features, mail merge, form development, and spreadsheets. Using a popular desktop publishing application, students will create flyers, calendars, newsletters, advertisements, and various publications commonly used in business.
Courses:
Word Processing
Introduction to Marketing
Introduction to E-Commerce
Office Equipment & Procedures
Website Development
Desktop Publishing
Spreadsheets
Business Communication
Course Descriptions
Program Length
If you take one course at a time, you will complete the program in 40 weeks. If you elect to take two courses at a time, you will complete the program in 20 weeks.
Tuition: $3,495
At PCEd, we believe that money should not be an obstacle to getting the skills you need to pursue your professional goals. We offer a variety of Payment Options that are convenient, flexible, and affordable, to help you manage your cash flow and personal budget. Students who pay the total cost of their Diploma program before the start of their first course will receive an additional 5% discount! The cost of your program includes books, valued up to $500.00 in some programs, and any other materials we send you. All you need is a computer and an Internet connection! Note that there is a $75.00 deposit required when you sign the Enrollment Agreement. The $75.00 deposit is applied toward your tuition, and is fully refundable if you choose not to start your course or program. Please see PCEd’s Refund Policy for details.
Course Descriptions
GE101: Business Communication
This course explores the principles and techniques of effective written business communication. Students will discuss, critique, and practice business-writing strategies to produce e-mail messages, letters, reports, and presentations, while developing critical thinking skills.
IT104: Desktop Publishing
This course provides students with the practical knowledge and skills to create publications that include graphics and images. Using a popular desktop publishing application, students will create flyers, calendars, newsletters, advertisements, and various publications commonly used in business.
BU110: Introduction to E-Commerce
This course provides an overview of electronic commerce, including web site technologies, and sales and marketing. Students will learn principles and techniques of effective Internet marketing, online purchasing, and privacy issues. Students will review the factors that must be considered when implementing e-commerce to ensure success in both business-to-business and business-to-consumer transactions.
BU111: Introduction to Marketing
This course introduces key concepts related to marketing functions, the management of these functions, and how each function affects others within the marketing domain. The major functions are marketing management, marketing research, product planning, distribution channels, pricing, and promotion. The course will provide an understanding of marketing from the perspective of the manufacturer, marketing company, and consumer.
IT108/IT108.5: Office Equipment and Procedures 2003 or 2007
In this course, students will learn the principles of office organization, telephone techniques, equipment and supplies, handling meetings, mail procedures, and travel. Familiarity with a variety of office technologies, such as fax machines, copiers, and postage machines will be developed.
BU113/BU113.5: Spreadsheets 2003 or 2007
This hands-on course presents the practical application of the concepts and features of a spreadsheet package using spreadsheet functionality. Spreadsheet design, creation, revision, formatting, and printing are covered. Additional topics to be covered include importing and exporting data using templates, using multiple workbooks, formatting numbers, printing workbooks, working with named ranges, managing charts and graphics, working with toolbars, macros, using auditing tools, collaborative tools, and hyperlinks. Students create and submit a variety of spreadsheets employing a wide range of functions.
IT109/IT109.5: Web Site Development 2003 or 2007
In this course, students will work with a web page software editor to design, create, and upload a web site. Students learn to create web pages that include hypertext links, text, images, and video.
IT102/IT102.5: Word Processing 2003 or 2007
This is a hands-on computer course designed to provide beginning through intermediate understanding of Microsoft Word. Topics to be covered include document creation, editing, formatting, table creation, graphics insertion, printing and file management, intermediate formatting paragraph techniques, document and table design, graphic features, mail merge, form development, macros, and collaborating with Workgroups. Students will practice creating newsletter layout, indexes, hyperlinks, calendars, tables, and web pages.
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